I am a passionate and experienced creative director. I am trusted to take complex problems from idea to execution. I bring both strategic thinking and hands‑on craft to my work, consistently delivering thoughtful, reliable solutions while collaborating closely with cross‑functional teams. I’m known for my follow‑through, clarity, and ability to balance creativity with structure to get meaningful work done. Managing people and processes is second-nature to me, making me a well-rounded leader.

Currently at Adobe, I partner with colleagues across the organization to shape creative strategy and bring ideas to life through thoughtful design and content. My work focuses on collaboration, craft, and translating complex goals into clear, compelling creative solutions that support the brand and business. Earlier in my career at Adobe, my focus was on pioneering omnichannel marketing campaigns that resonated across social media, websites, and more. I helped manage cross-functional teams and third-party agencies to produce content that aligns with Adobe's high standards. My role as a creative leader was built on a foundation of collaborative success, where we prioritized brand synergy and the creation of impactful, multimedia marketing strategies.

Previously, I was the Chief Content Officer at a digital media startup called Lola Digital Media. Prior to my work at Lola, I worked for Shutterfly, Time Inc (Sunset magazine),and Hearst Magazines (Esquire and O, the Oprah Magazine). After work hours, you can find me hanging out with my two kids and husband, baking, and taking leisurely bike rides around my island home in the San Francisco Bay.

I am available for small freelance projects. Please contact me at: soni[dot]obinger[at]gmail.com