I am the lead creative on the design side overseeing all Lightroom marketing material at Aquent x Adobe Studios.
This includes the Lightroom product page as well as any campaigns that feature Lightroom including the quarterly Your Shot Your Story campaigns.
I partner with various teams in Adobe Studios to creative direct videos, animations and static imagery.
One of the most exciting campaigns I worked on recently was one that featured basic Lightroom and Photoshop tools. We had were able to come up with fun imagery and voiceovers for this campaign that ran across all channels including social and email.
I was the lead designer for Shutterfly’s 2018 Holiday Campaign & Catalog. I worked across all departments including the Integrated Marketing team, Direct Mail team, Merchandising team and GMs as well as within the Creative team. I helped concept the campaign idea that was then executed across channels. I bookmapped, sketched and comped the catalog. I also supported the photo art director during the photo shoot. In addition to the two-week-long photo shoot I attended the five-day-long press check to ensure the color was correct with our new print vendor.
Creative Director: Nicole O’Shea
Managing Art Director: Christina Clugston
Photo Art Director: Meghan Pakes
Photographer: Miki Duisterhof
Copy Writer: Tania Rohan
Currently, at Shutterfly, I am the lead designer on the Holiday Campaign and Catalog. I am working with the Creative Director and the Integrated Marketing team, along with the photo team, to concept the campaign and execute the catalog along with various assets that will launch in September 2018. This will include producing the Kit of Parts that will be used across all channels, including CRM, Display Ads and Social platforms.
Previously, I worked on the Home Decor category. I worked with the Integrated Marketing team, Creative team and Photo team to concept multiple channel assets. These include Direct Mail pieces, CRM, Social and Display assets.
While working at Tiny Prints, I designed and art directed quarterly Direct Mail pieces. Including the Tiny Prints Holiday Catalog. Concepted multiple spreads, managed production and attended the color press check. Additionally, I concepted integrated marketing Holiday campaign. I also concepted, designed and art directed the Display channel ads, working to make sure revenue targets were met.
I worked at Sunset Magazine for five years and had the opportunity to design and art direct many different types of stories. While my focus while at Sunset was the Food section, I also designed many feature stories.
I worked at Esquire as the Assistant Art Director for 3.5 years when I was living in New York City. I worked closely with some great designers and art directors like David Curcurito, Darhil Crooks, Erin Jang and Stravinski Pierre. I worked on all Front of Book and Back of Book columns. I also had the opportunity to work on a lot of packages as well.
I worked at O, The Oprah Magazine as a Designer while I was living in New York City. I worked mostly on the Fashion section. I worked closely with both the Creative Director, Adam Glassman as well as the Creative Directors Priest + Grace. I designed the fashion pages as well as the back of book content and the O List. I also was able to take my first step in art direction.
