I am a passionate and experienced creative director. With more than fifteen years of experience leading design and content efforts for both digital properties and print publications, I know what works for audiences and what will encourage them to click. I have a reputation for being organized, hard-working, and trusted. Managing people and processes is second-nature to me, making me a well-rounded leader.

I am currently an Associate Creative Director at Adobe Inc. My current focus is on integrating emerging creative tools and technology within Adobe's in-house creative studio. Previously, I was the Chief Content Officer at a digital media startup called Lola Digital Media. Prior to my work at Lola, I worked for Shutterfly, Time Inc (Sunset magazine), and Hearst Magazines (Esquire and O, the Oprah Magazine). After work hours, you can find me hanging out with my two kids and husband, baking, and taking leisurely bike rides around my island home in the San Francisco Bay.

I am available for small freelance projects. Please contact me at: soni[dot]obinger[at]gmail.com